Example: what a sponsored article looks like here

This is a sample, kept online so that a prospective partner can see how a paid article is presented before ordering one. It is marked as an example in the disclosure, it carries a noindex tag, and it is left out of the sitemap. Nothing in it describes a real business.

What the sponsor gets

A sponsored article is a normal page on this site with three differences. It has a disclosure at the top and the bottom naming the sponsor. Its outbound links are marked as sponsored, so this link to the sponsor’s site carries rel="sponsored", and a link with an agreed different attribute, like this nofollow demonstration link, carries the one stated. And it lives in the sponsored section, away from the events directory and the reference pages, which it does not change.

The register we accept

The register is specific. A sponsored article about a custody product says which regulator licenses it, what it charges and what it does not cover. One about a conference says the dates, the venue and who is speaking. Claims of returns, superlatives without a number and unnamed “leading experts” are edited out or the article is declined; the partnerships page has the list of what is never accepted.

What stays the same

The article gets the site’s typography, its dossier head with the publication date, and a place in the RSS feed if it is published. It does not get a link from an editorial page, a mention in an event listing, or a change to any fact elsewhere on the site.